Nutrition Innovation Mini-Challenge
Overview
Tackling the issue of nutrition demands a combination of multi-front and multi-stakeholder approach. The necessity now is to develop collaborations among the public and private players that are both granular and provide customized value-addition to lead impact at the micro/community level. Public-Private-Partnerships or PPP (where the private sector includes institutions, organizations, MSMEs, SMEs) can play a big role in the transition towards nutrition security by bringing together experts, organizations and institutions that can support each other in implementing a holistic programme.
The mini challenge has been conceived of as a part of the project ‘Poshan Pehal aur Pragati’ co-led by Cargill India, Centre for Responsible Business and UN World Food Programme. The Initiative is guided by the goal of improving the nutrition intake in the first 1,000 days of a child’s life starting from conception till two years after birth by improving the nutritional quality of Take-Home Ration (THR) served to children, pregnant and lactating mothers. The programme identifies the private sector as an important stakeholder in enhancing and strengthening the efforts on the delivery of SDG 2 and national nutrition targets.
About the Challenge
The Nutrition Innovation Mini-challenge Programme, aims to identify scalable solutions that will contribute towards creating an enabling environment for nutrition seeking behaviour using innovative and inclusive approaches. The programme will provide seed fund and mentorship to the selected applicants to help enhance their potential to successfully implement and scale their ideas. It will help access relevant expertise that will enable the selected applicants to stay competitive and relevant to the changing market dynamics through responsible and responsive business models.
The Nutri-Innovation Challenge aims to identify local private sector led initiatives (up to three) intended at positively contributing towards promoting nutrition-sensitive and nutrition-specific environment through innovative interventions, including community mobilization activities, mass media for awareness creation, technology enabled solutions that strengthen market linkages, impactful solutions to access information on nutrition, capacity building initiatives tailored to meet the nutrition needs of children (up to 3 years), pregnant and lactating mothers in Rajasthan. The mini challenge will serve as an incubator for the select private sector actors helping them design and develop responsible business and revenue models, strengthen their management skills and link them up with institutions/initiatives for scalability or replicability. Interested applicants are requested to submit their proposals on the following problem statement
‘Collaborative approaches for scalable community driven models that influence the adoption and maintenance of behaviours that are important to meeting the objectives of Poshan Abhiyan’ delineated under Social Behaviour Change Communication’
Accordingly, the proposed interventions designed to promote and maintain nutrition positive behaviour may include the following:
Help in easy and impactful access appropriate nutrition information that is curated in keeping with the existing socio-cultural norms, prevailing hierarchies and nutrition related challenges of the specified geography
Design community mobilization activities/ community engagement interventions for the adoption of nutrition seeking behaviour
Develop interventions that help strengthen market linkages/accessibility at the community/local levels
Additional information may be found here
Application Process
Applications are open to
- All private players, SHGs, entrepreneurs, intermediary organisations working with the local community
- Existing initiatives/programmes/processeson nutrition and food security that want to scale and/or replicate their models
- Consortium of small organisations coming together for the competition
Interested Applicants must submit the following documents/information:
- Letter of Confirmation of Interest and Availability commenting on the ability to start the assignment
- Detailed Document indicating all past experience from similar projects, as well as
the contact details - Business Proposal
- Technical Proposal, including
- Detailed description of the intervention, approach and methodology, expected outcomes and impacts, action plan for the pilot phase
- suitability statement for the assignment and a methodology on how they will approach and complete the assignment, including work sample
- Financial Proposal, including
- Financial plan, Activity-wise cost break-up for the pilot phase (including personnel costs)
- Technical Proposal, including
For additional details, email nandini@c4rb.in or bhavya@c4rb.in
Meet the Mentors
coming soon
Meet the Winners
coming soon
For further information, please contact
Bhavya Sharma
Programme Officer
Email: bhavya@c4rb.in