Nutrition Innovation Mini-Challenge

Overview
About the Challenge
Meet the Mentors

Overview

Tackling the issue of nutrition demands a combination of multi-front and multi-stakeholder approach. The necessity now is to develop collaborations among the public and private players that are both granular and provide customized value-addition to lead impact at the micro/community level. Public-Private-Partnerships or PPP (where the private sector includes institutions, organizations, MSMEs, SMEs) can play a big role in the transition towards nutrition security by bringing together experts, organizations and institutions that can support each other in implementing a holistic programme.
The mini challenge has been conceived of as a part of the project ‘Poshan Pehal aur Pragati’ co-led by Cargill India, Centre for Responsible Business and UN World Food Programme. The Initiative is guided by the goal of improving the nutrition intake in the first 1,000 days of a child’s life starting from conception till two years after birth by improving the nutritional quality of Take-Home Ration (THR) served to children, pregnant and lactating mothers. The programme identifies the private sector as an important stakeholder in enhancing and strengthening the efforts on the delivery of SDG 2 and national nutrition targets.

About the Challenge

The Nutrition Innovation Mini-challenge Programme, aims to identify scalable solutions that will contribute towards creating an enabling environment for nutrition seeking behaviour using innovative and inclusive approaches. The programme will provide seed fund and mentorship to the selected applicants to help enhance their potential to successfully implement and scale their ideas. It will help access relevant expertise that will enable the selected applicants to stay competitive and relevant to the changing market dynamics through responsible and responsive business models.

The Nutri-Innovation Challenge aims to identify local private sector led initiatives (up to three) intended at positively contributing towards promoting nutrition-sensitive and nutrition-specific environment through innovative interventions, including community mobilization activities, mass media for awareness creation, technology enabled solutions that strengthen market linkages, impactful solutions to access information on nutrition, capacity building initiatives tailored to meet the nutrition needs of children (up to 3 years), pregnant and lactating mothers in Rajasthan. The mini challenge will serve as an incubator for the select private sector actors helping them design and develop responsible business and revenue models, strengthen their management skills and link them up with institutions/initiatives for scalability or replicability. Interested applicants are requested to submit their proposals on the following problem statement
‘Collaborative approaches for scalable community driven models that influence the adoption and maintenance of behaviours that are important to meeting the objectives of Poshan Abhiyan’ delineated under Social Behaviour Change Communication’
Accordingly, the proposed interventions designed to promote and maintain nutrition positive behaviour may include the following:

  • Help in easy and impactful access appropriate nutrition information that is curated in keeping with the existing socio-cultural norms, prevailing hierarchies and nutrition related challenges of the specified geography

  • Design community mobilization activities/ community engagement interventions for the adoption of nutrition seeking behaviour

  • Develop interventions that help strengthen market linkages/accessibility at the community/local levels

Additional information may be found here

Application Process

Applications are open to

  • All private players, SHGs, entrepreneurs, intermediary organisations working with the local community
  • Existing initiatives/programmes/processeson nutrition and food security that want to scale and/or replicate their models
  • Consortium of small organisations coming together for the competition

Interested Applicants must submit the following documents/information:

  1. Letter of Confirmation of Interest and Availability commenting on the ability to start the assignment
  2. Detailed Document indicating all past experience from similar projects, as well as
    the contact details 
  3. Business Proposal
    • Technical Proposal, including
      • Detailed description of the intervention, approach and methodology, expected outcomes and impacts, action plan for the pilot phase
      • suitability statement for the assignment and a methodology on how they will approach and complete the assignment, including work sample
    • Financial Proposal, including
    • Financial plan, Activity-wise cost break-up for the pilot phase (including personnel costs)

Timeline

January - February 2022

  • Organize orientation sessions with interested Applicants
  • Shortlist up to three organizations based on a set criteria
  • Scout for prospective organizations

March - April 2022

  • Notify the winning organisations
  • Kick- off the Mentorship Programme
  • Two engagements per month
  • Design and develop roadmap for smooth execution and implementation

May - June 2022

  • Profiling success story
  • Certificate to the applicants
  • Dissemination through different platforms
  • Post pilot phase roadmap

More information click here

Meet the Mentors

coming soon

Kamal Prakash Seth

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Ambreen Khan

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Bhavya Sharma

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Meet the Winners

coming soon

Bhavya Arora

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Punyasloka Panda

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Rashmi Subramanian

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Vagisha Anant

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For further information, please contact

Bhavya Sharma
Programme Officer
Email: bhavya@c4rb.in

Partners so far

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Kamal Prakash Seth

Kamal Prakash Seth is the India Representative for the Roundtable on Sustainable Palm Oil, a global sustainability standard. He is also the founder of Human Circle, co-creator of Young India Challenge #DoWhatYouLove & Youth for Sustainability and a‘Climate Reality Project’ mentor. Over the last decade, Kamal has been influencer and public speaker for the United Nations Sustainable Development Goals. He is passionate about empowering individuals and organizations for the global goals. His current focus is on building a thriving ecosystem of partners and policiesto accomplish SDGs 12 and 13: Responsible Consumption and Production and Climate Action.

He loves writing about these causes and his articles have been published by ‘The Economic Times’, ‘BW Businessworld’, ‘India Climate Dialogue’ and other leading media platforms.

In the last 15 years, he has led diverse organizations, initiatives and campaigns for young people to turn their passion into a career and contribute to the society in meaningful ways.Previously he was a member of the interview panel for Mindvalley’s ‘Awesomeness Fest’, a youth brand ambassador for Microsoft (Nokia) and Dainik Jagran’s Janhit Jagran initiative. He has also been an organizer for Startup Weekend Powered by Google for Entrepreneurs. Kamal is also a TEDx speaker and has delivered a talk on ‘Making the 21st century, a century of wisdom’.

In 2017, he was invited by the University of Chicago for a course on ‘Strategic Management for Not-for-Profit organizations’. During his college days, Kamal was the President of AIESEC Delhi IIT chapter. He later worked as a specialist recruiter and interviewed more than a thousand people for companies like Philips, Nestle and many startups. In 2018, he received an award of excellence for promoting sustainability in the palm oil industry. In 2019, he was invited to Brisbane, Australia for a training by Ex-US Vice President Al Gore and his Climate Reality Project team for a global leadership training for climate action.

Kamal has been to more than 20 countries so far and delivered sustainability, entrepreneurship & leadership development programs and events across India, South/SE Asia, Europe and US.

Ambreen Khan

Ambreen Khan has been working in the area of youth development and empowerment for close to nine years. Currently, she leads the Youth and Citizen Engagement Programme-People for Planet at WWF India.

She is a nature lover and spends most of her leisure time learning the art of identifying birds through their calls.

Ambreen admires working with youth for their contagious energy, fresh ideas and innovative approach to challenges.

Prior to joining WWF India, Ambreen had contributed to development of the first youth-led National Youth Forum on Substance Use Prevention and provided mentoring to youth from varied backgrounds.

Ambreen has an enriching academic background in Social and behavioral sciences- a Graduate in Physics, who pursued her instincts to study Criminology followed by Clinical Psychology. She holds a double Master’s degree. She is a certified Substance Use Prevention Counsellor and had spent initial years of her career providing Brief Intervention to DUI offenders. She has a good research experience with the cross sectional comparative study of personality profile and mental health among drug using young people being her favorite.

Bhavya Sharma

Bhavya Sharma has been working in the development sector for more than six years now. In her career so far, she has been part of projects looking at public private partnerships, climate change, renewable energy, biodiversity financing, agriculture, SDGs and Nutrition. Currently, Bhavya is working as a Programme Officer at the Centre for Responsible Business (CRB). At CRB she is part of projects focussing on multiple issues such as certified sustainable palm oil, identification of public-private collaborative approaches for effective and scalable models, to availability and access to good nutrition and youth engagement.

In her free time Bhavya loves to read, mostly fiction and travel, preferably to the mountains.

Bhavya holds a Master’s degree in Environment and Development from Dr. B.R. Ambedkar University, Delhi and a Bachelor’s degree in Sociology (Honors) from the University of Delhi.

Bhavya believes that the Youth as the next generation hold the key to shaping a “better world” through their actions. A small change in actions now will pay dividends later; and these changes could begin at an individual level.

Bhavya Arora

Bhavya Arora is a mental health professional, TEDx speaker, trainer and an internationally certified psychotherapist from the USA and Netherlands. Having worked with various organizations ranging from United Nations to Department of Psychiatry AIIMS, she holds a rich experience in field and clinical work. Currently working as a Training and Development Coordinator at AFS Intercultural Programs India, she is working towards building and implementing programs for volunteers, teachers, students and schools to develop global competence to build a just and peaceful world. She is also managing NSLI-Y Program in India by the U.S.

Department of State’s Bureau of Educational and Cultural Affairs and works as a participant support for students in India and Abroad coming from 10+ countries. Her work has not just been confined to training, she is also a nature enthusiast and is found bird watching and on nature trails with students and experts often and has worked with Mr. Bittu Sahgal at the Sanctuary Nature Foundation for over 3 years managing operations for Kids For Tigers Campaign in Delhi for 45+ Schools.

Currently as a Yfs Fellow, Bhavya believes sustainability to be the hope for a future! To her SDGs are not an idea, concept or advisory, but a framework for living that must be adopted by all citizens of this planet. With her fellowship, she is building training content and engagement modules for high school students and educators that empower educational institutes to align themselves with SDG Agenda 2030 under the able guidance of Ms. Ambreen Khan, WWF India.

Punyasloka Panda

Punyasloka has majored in Economics and holds a minor in Entrepreneurship from the reputed Ashoka University. He is passionate about Youth in the field of Sustainable Development. In January, 2020, he took the charge to lead the Youth for Sustainability clubs in schools and colleges across India. With a strong inclination to practical learning, he believes that education can solve major issues of a nation. Currently he serves as the Lead Volunteer Coordinator for Youth for Sustainability and works full time in his start-up Blueyard.

Rashmi Subramanian

With a background in history, philosophy and culture, Rashmi has worked on multiple domains in the social sector. She is also the Founder of PAHELI EDUCATION, an education start-up that works on social studies strengthening.

In the YfS Fellowship, she is working on developing an app named Upayog that helps to embed sustainability and optimizing utilisation of existing resources. Through this app, people become conscious about their day to day consumption pattern.

It is her belief and goal to bring a traditional and humble touch in the modern way of living and thinking and sensitize people about UN SDG 12 and 13.

Vagisha Anant

Vagisha Anant, studying Urban Development and Management at TERI School of Advanced Studies in pursuit of her calling towards all things sustainable and nature-friendly. During her B.Tech days, the travel bug in her magnified and transformed her love of nature, along with writing and photography, into a Blog. The blog, is all about what sustainability is, its meaning and relevance to her, the SDGs, and basically her thoughts and stories intertwined with the problems of the current age (mainly related to and their association with Climate Crisis).

Through the blog, she has been trying to convey the message that the environment is well a part of our lives as is the colour of our room, sometimes even more, and the idea is to break the stereotype around sustainability and create a space that fosters germination of new ideas that understands the need to think about our actions long term!

As she takes on the challenge of creating a slight shake in the Palm Oil consumption patterns in India, her fellowship revolves around, Local Tourism and Sustainability. She is aiming for eateries and cafes to be more sustainable not just in terms of procuring deforestation and sustainably grown oil (palm), but also switch to eco options while limiting plastic and paper waste.

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