Analysis of Global Campaigns and their linkages with Mission LiFE and the Indian Ecomarks Scheme
Overview
CRB, with support from the Delegation of the European Union to India and Particip, launched an initiative to mobilise shortterm, flexible EU expertise to support and advise the LiFE Mission. The initiative aimed to inform and inspire Niti Aayog on various behavioral change tools to achieve agreed climate and environmental goals. As part of this effort, CRB conducted a desk study analysing global campaigns that align with the ambition and goals of Mission LiFE, offering practical recommendations and showcasing good practices for designing comprehensive campaigns.
Additionally, CRB organised a half-day hybrid roundtable with experts to explore how ecolabels and other market and policy instruments can contribute to the LiFE initiative. This event provided a platform for sharing experiences, fostering collaborative action planning, and developing sustainable strategies that promote responsible consumption.
Events
10 August 2023
The Delegation of the European Union to India and CRB hosted a dialogue to bring together experts, to reflect upon the success of EU and Indian examples of how eco-labels and other market and policy instruments could contribute to the Mission LiFE initiative principles and priorities.
TERI along with CRB, EU Resource Efficiency Initiative (India), and GIZ India organised an interactive session on ‘Generation Green: Promoting Sustainable Lifestyles for Youth, by Youth’ with H.E Virginijus Sinkevičius, Commissioner for Environment, Oceans and Fisheries- EU Commission. ‘An Assortment of Relevant Campaigns for Effective Implementation & Localisation of Mission LiFE’ by Neha Tomar, Centre for Responsible Business was launched by H.E Virginijus Sinkevičius along with other reports
Insights
CRB, with support from the Delegation of the European Union to India and Particip, launched an initiative to mobilise shortterm, flexible EU expertise to support and advise the LiFE Mission. The initiative aimed to inform and inspire Niti Aayog on various behavioral change tools to achieve agreed climate and environmental goals. As part of this effort, CRB conducted a desk study analysing global campaigns that align with the ambition and goals of Mission LiFE, offering practical recommendations and showcasing good practices for designing comprehensive campaigns.
Additionally, CRB organised a half-day hybrid roundtable with experts to explore how ecolabels and other market and policy instruments can contribute to the LiFE initiative. This event provided a platform for sharing experiences, fostering collaborative action planning, and developing sustainable strategies that promote responsible consumption.
