The International Institute for Sustainable Development (IISD) and the Centre for Responsible Business (CRB) have signed a Memorandum of Understanding (MoU) to promote sustainable consumption related awareness, practices and informed public policy in India. Formalized in Delhi by IISD CEO Patricia Fuller and CRB CEO Rijit Sengupta, the partnership aligns with India’s Viksit Bharat 2047 vision for a developed and resilient economy.

The collaboration moves beyond high-level policy to inform strategies and operations of businesses. By coalescing IISD’s international research with CRB’s experiences with driving the responsible business agenda in Indian industry and related stakeholders, the two organizations support various initiatives related to sustainable development of the Government of India.

Building on the two organisations ongoing engagement on the topic, this partnership allows both organizations to work closer together through developing joint action and policy research, thought leadership and industry/stakeholder engagement.

“We are proud to formalize this partnership with the Centre for Responsible Business,” said Patricia Fuller, President and CEO at IISD. “India is one of the world’s most dynamic economies, and the country’s ambition to grow sustainably is clear. IISD is focused on building more resilient value chains, and this partnership is a way to turn that research into practical action for businesses on the ground.”

“A category of Indian consumers are increasingly becoming conscious of and supportive of climate and environment positive products and enterprises, which presents a rare opportunity for sustainable business advocates like CRB, IISD and other organisations to build consumer awareness and industry practices on sustainable consumption. An enabling policy environment is emerging to support this – and the two organisations are excited to move this agenda forward’, said Rijit Sengupta, Chief Executive Officer at CRB.